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Extraordinary Forever

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Extraordinary Show

Unforgettable. 700 dancers. 200 musicians. 100 choir members. 952 models. A cast of 1952 put on a show to match the stunning location of Milano’s Piazza del Duomo for our 70th anniversary. Relive the extraordinary performance.

True to Moncler’s extraordinary ethos, the brand eschewed the traditional fashion show, instead opting for a highly visual, physical and engaging performance. Exploring repetition as a way to bring out individuality rather than homogeneity, the single focus of the night’s energy was a reinvention of the iconic Maya jacket: a design that bridges the brand’s origins with the brand’s future.

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The Moncler Maya 70 jacket

We've updated our iconic design.
The Moncler Maya 70 jacket

Behind the scenes.

Behind the scenes.

Go backstage at the extraordinary show at Milan's Piazza del Duomo with behind-the-scenes footage from the spectacular event.

Go backstage at the extraordinary show at Milan's Piazza del Duomo with behind-the-scenes footage from the spectacular event.

Behind the scenes.